A simple and appealing line of vibrators, without the stigma associated with many existing products in the occasionally bizarre world of sex toys. The design of ‘MiMi’, the first product in the range, was inspired by the soft shape and tactile qualities of pebbles and was intended to be accessible and appeal to people unfamiliar with sex toys. A silky smooth seamless silicone skin makes it completely waterproof, allowing it to be used in the shower or bath. It is charged through a patented magnetic connector which easily clips on to the function buttons.
After the success of ‘MiMi’, the design language and control interface was implemented across a full range of subsequent JeJoue products.
Produced by: Je Joue
Credit: Designed in collaboration with Duncan Turner. Photo 7 courtesy of Je Joue.